Everybody talks about the, right response, but no one has the right one, and indeed not in the way that it is needed. That is no surprise. There are various communication instruments that it is increasingly challenging pick a qualified one, particularly when one needs to get in touch with decision makers, attract their awareness, and interest them in buying the products and services.The objectives and advantages participating at an exhibition can be:Building networks of influencer’s for future growth, get new leads.
Meet people face-to-face who have been not easy to reach via phone or e-mail.
Showcase your merchandise.
Grow your brand.
Reinforce your e-mail and direct mail campaigns.
Qualify leads and advance the sales cycle.
Introduce products to customers in a hands-on environment that results in a large majority of sales.
Reposition your offerings.
Meet with key clients. Interview them for case studies.
Preserve relationships with clients and business partners.
Establish new partnerships.
Learn about and watch industry developments and emerging technology in a face-to-face, hands-on environment.
Resolve customer issues and considerations.
Grow your business.
Competition is there. See what they are doing right.
Cross-sell current customers.
Continue conversations with prospective buyers.
Trade shows are also an enjoyable experience to discuss and work with other manufactures on upcoming projects. The networking is incredible. New to the marketplace? Exhibit to gauge your existing offerings to a specific audience. Capture their responses to adjust for future planning.
Inform customer testimonials to an engaged and interested audience.
Try a new market segment on your current products.
Shake hands and hug current customers.
Give buyers the chance to see and feel the quality of your products.
Train new employees, partners.
Get new concepts.
Examine the market awareness of your company, your brand.
Trade Shows are an excellent way to introduce our offerings to Processors that may not be familiar with us. It’s challenging to cover our existing client base, let alone prospect.
Obtain feedback on new products or products and services.
Network – meet new people in the market place.
What better way to have your clients and prospects visit with you to indicate the features and benefits of your
products and services.The reason why we exhibit is nothing replaces Face-to-face interaction with existing clients and also potential clients. I personally love being on a show floor.
Provide personalized customer education with in-booth presentations, demos, one-on-one meetings.
Place your organization in the global spotlight.
Trades hows are about face! Face-to-face a connection with customers and prospects is essential in acquisition and retention of customers.
New to the marketplace? Exhibit to understand what is out there.
Get up to date or stay in front of industry trends.
Exhibitions are the number one source for attendees who make the final purchasing decisions.
Host a press event to introduce the industry to a new product.
We love any opportunity to meet and speak with our customers one-on-one. Trade shows are wonderful opportunities to build relationships and make new ones.
Help buyers and prospects understand how a product or service works.
Offer price quotes.
Support your channel partners and build relationships.
Grow a new market segment.
Trade shows also showcase the latest trends in the marketplace.
Establish new product ideas from customer comments
Continue conversations with current customers, partners, prospects.
Together with business partners, showcase your offerings to an engaged audience.
Discover companies who can help grow your business.
Trade shows to build long term relationships with clients.
Re-brand your company.
Give media a sneak peak of latest offerings that you are planning to unveil at the show.Meet face-to-face with key accounts. Interview them in-person and write up successful story.
Mature your team: recruit new hires.
Hold a product launch party or reception.
Test new product ideas.
Several reasons for exhibiting: promotion/brand awareness, business development, vendor/professional research, etc. Recruit new distributors and dealers for your product.
Conduct competitive research.
Meet new companies that can grow your business.
Connect directly with your projected audience.
Invite PR contacts to the press room for an interview within your newest solution. Give them the ability to take pictures.
Make Your Business Stand Out: Trade shows provide exposure to current clients AND to potential new business opportunities by using industry
press to get your brand and message in the market to reinforce your brand in the industry.
Schedule face-to-face visits with key accounts.
Given away a beta model to current customers. Get them to test it and obtain feedback.
Customer Routine maintenance – address improve service issues with accounts.
The importance of exhibiting at trade shows lies in relationship-building. Face to face connections with prospects and prospects help solidify relationships
and often outweigh connections based solely upon email, text, and social media communication. Trade shows act as a conduit to build better business
Grow +expand your purchases base.
Conduct market research and analysis.
Invite the media to your booth for a private demo.
Showcase new products in your booth. Invite show guests to try it out. Get immediate feed-back.
Trade shows are the most useful, most economical way to gain competitive knowledge, compare products and learn what is hot, what is not, and how your
company can stay current. And it is all in one place
Negotiate or renegotiate terms with current account.
Remain d in discussions with existing contacts, partners.
Schedule demonstrations of existing and proven products.
Perfect your lead generation strategy – test new sales pitches and messages on-site.
Work with companies who exhibit at trade shows and the number 1 reasons that they exhibit is either to generate leads OR for branding purposes / to be recognized.
Run live demos and presentations of new products and services.
Get clients to act quickly with show specials.
Celebrate an organization milestone.
To add some human factor into the buying decision. Shows allow you to build trust. Search them in the eye to address their issues. They can see your enthusiasm when sharing solutions to their needs. Discover More Here